Please ensure Javascript is enabled for purposes of website accessibility

Dunkin’ Creates an Executive Position to Improve Digital Operations

By Rhian Hunt – Updated Jul 24, 2020 at 5:45PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The restaurant chain's chief digital and strategy officer will try to strengthen the online side of the doughnut business.

As Dunkin' Brands Group (DNKN) moves to cut back on its older, lower-volume locations while opening more of its NextGen restaurants, the company also recognizes the growing importance of online and digital sales and marketing. So a new executive, chief digital and strategy officer (CDSO), will begin work on Aug. 10.

Dunkin' has selected Philip Auerbach to be the first to occupy the new executive role. Auerbach is leaving his job as chief commercial officer at adventure travel company Lindblad Expeditions. He has additional experience as a marketing executive at Caesars Entertainment and in sales and marketing at the management consulting firm McKinsey & Company.

A Dunkin' NextGen restaurant.

Image source: Dunkin' Brands

Auerbach says he will help Dunkin "build a digital ecosystem that will deliver an even more personalized, frictionless experience across all channels." CEO Dave Hoffman said, "Phil is a transformational leader who has led the evolution of consumer and hospitality brands and will take our growing digital platform to the next level."

The CDSO will be responsible for integrating digital into various parts of Dunkin's operations in a more intensive and streamlined way. According to the press release, this will include helping with marketing, customer care, loyalty programs, and collecting information on operations to provide consumer and business insights. The company's flexible model has already helped it weather COVID-19 better than some competing restaurant brands.

 

Rhian Hunt has no position in any of the stocks mentioned. The Motley Fool recommends Dunkin' Brands Group. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Dunkin Brands Group Stock Quote
Dunkin Brands Group
DNKN

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
338%
 
S&P 500 Returns
108%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/07/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.