Please ensure Javascript is enabled for purposes of website accessibility

Apple Widely Expected to Debut New iPhones at an Event Next Week

By Danny Vena – Sep 8, 2020 at 1:40PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The tech giant has announced the long-anticipated date for its annual September event.

Apple (AAPL 0.20%) announced today that it will hold its annual event next Tuesday, Sept. 15, at 1 p.m. EDT. The presentation will take place at the Steve Jobs Theater at the company's Cupertino, California, campus, though this year's presentation will be digital-only due to the coronavirus. Apple has historically used the occasion as a launchpad for its latest iPhone, and the company is widely expected to debut multiple models of its flagship product -- the highly anticipated iPhone 12 -- at the event.

Earlier today, the Nikkei Asian Review in Japan reported that Apple was readying the initial production run for its range of 5G-enabled phones next week, hoping to have a sufficient supply for the upcoming holiday season. The report said the company will initially focus on the lowest-price version of the device, representing about 40% of the production orders. 

Tim Cook on stage with a image of three cameras on the back of an iPhone projected on the screen behind him.

Tim Cook on stage giving the keynote address at Apple's 2019 event. Image source: Apple.

Wedbush analyst Daniel Ives said supply-chain checks in Asia over the past several weeks bolster his view that Apple is expecting strong demand for the iPhone 12. "Across the board we are seeing an uptick around production and pent up demand for the slate of iPhone 12 models (expecting 4 new models) set to be launched in the early to mid-October time frame," Ives wrote in a note to clients on Monday. That release schedule would be consistent with those from previous years. He also estimated that Apple is planning an initial production run of about 75 million iPhones.

Ives continues to anticipate as many as 350 million of 950 million current iPhone users will upgrade in the coming months, resulting in an upgrade supercycle and a "once in a decade" opportunity for Apple over the coming 12 to 18 months.

Danny Vena owns shares of Apple. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Stock Quote
Apple
AAPL
$146.40 (0.20%) $0.30

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
342%
 
S&P 500 Returns
110%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/05/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.