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Travis Scott Debuts Cactus Jack Merchandise in Team-Up With McDonald's

By Danny Vena – Sep 9, 2020 at 6:48PM

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The collaboration crosses food, fashion, and community lines.

Travis Scott does love him some McDonald's (MCD -0.13%). Last week, the company announced a wide-ranging partnership with the iconic hip-hop artist, songwriter, and record producer, which features Scott's signature order at the fast-food giant. Dubbed the Travis Scott Meal or "Cactus Pack," the meal includes a Quarter Pounder with cheese, bacon, and lettuce; a medium fries with BBQ sauce for dipping; and a Sprite with extra ice; all for $6.

The association goes much further. McDonald's and Cactus Jack -- the record label founded by Scott -- released a host of exclusive merchandise that can only be found at shop.travisscott.com. The offerings include dozens of graphic t-shirts adorned with the Golden Arches, the Cactus Pack, and Scott's likeness, as well as numerous hoodies, workout pants, and denim shorts. Fans can also find hats, patches, and -- for the discriminating shopper -- a Cactus Pack vintage metal lunch box. 

A McDonald's tray with a Quarter Pounder, Large Fries, a Sprite, and a pack of BBQ sauce/

Image source: McDonald's.

Be prepared to pay up for the experience. The t-shirts start at $48, while the embroidered shorts go for a whopping $250, though some of the money raised will go to charity, according to the press release. "We are bringing together two iconic worlds," said Scott. "Including a charitable component was key for me, and I can't wait for people to see what we have in store."  

Scott is one of the country's most popular music stars, as well as a top social media influencer, with more than 32 million followers on Facebook's (META 0.55%) Instagram and 4.4 billion views on Alphabet's (GOOGL -0.21%) (GOOG -0.16%) YouTube. McDonald's is hoping to harness that star power to better reach younger adults who haven't developed any brand loyalty with the Golden Arches.

McDonald's hasn't employed a celebrity on one of its meals since its 1992 partnership with legendary Chicago Bulls player Michael Jordan.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Danny Vena owns shares of Alphabet (A shares) and Facebook. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Facebook. The Motley Fool has a disclosure policy.

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