That rally erased a portion of recent losses for the stock, but Harley-Davidson remains in negative territory while the broader market is up in 2020.
Investors were hoping for a good earnings report from the motorcycle giant, and they weren't disappointed. Harley said on Oct. 27 that restructuring efforts and cost cuts helped it achieve some impressive financial wins, including a 39% increase in net profits. Retail motorcycle sales were down 8% worldwide, but that metric represented an encouraging improvement from the prior quarter's 27% slump.
CEO Jochen Zeitz and his team still have lots of work ahead of them, as highlighted in Harley-Davidson's 22% sales decline through the first nine months of 2020. Those challenges would be amplified if the current recession stretches on into 2021 or deepens further.
That's why investors might want to simply watch this consumer discretionary stock right now before betting big on a quick rebound story.