Please ensure Javascript is enabled for purposes of website accessibility

Amazon's Exclusive NFL Broadcast Deal Kicking off 1 Year Early

By Eric Volkman - May 3, 2021 at 6:45PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The company's Amazon Prime Video will start airing Thursday Night Football next season.

The 2022 to 2023 National Football League (NFL) season is still far away, but it seems (AMZN -2.78%) is already one of its winners. On Monday, various media reported that the company's Amazon Prime Video will begin its tenure as the exclusive broadcaster of Thursday Night Football games then. That's one season prior than stipulated in the original NFL/Amazon agreement.

The current Thursday Night Football broadcast rights holder, Fox (FOX 0.56%)(FOXA 0.73%), agreed to bow out of its arrangement with the NFL one year early, according to an article in The Wall Street Journal. It wasn't immediately clear why.

A football player making a diving catch.

Image source: Getty Images.

While Amazon aired Thursday Night Football contests before (in the 2017 to 2018 season), it did so only as the official streaming service of the games, not as their exclusive broadcaster. Last month, it signed a 10-year deal with the NFL for that exclusivity; the early start of the partnership will tack an extra year onto that arrangement.

Neither Amazon nor the league has divulged the financial terms of their contract. The Journal cited "people familiar with the matter" as saying that, on average, the annual rights fee is $1.2 billion. 

The deal covers 15 regular season games and one pre-season contest. In the press release touting the original contract, Amazon said that its coverage will include pre- and post-game shows, half-time content, and interactive elements, such as its Next Gen Stats.

With the early commencement to the Thursday Night Football deal, Amazon continues in its quest to get an edge in the ultra-competitive streaming-video space. The deal also helps lift the company's ever-rising profile and make its branding that much more ubiquitous.

It might not be leaving much of an impression on investors, though. Amazon stock closed Monday down 2.3%, while the S&P 500 inched up by 0.3%.


Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned, Inc. Stock Quote, Inc.
$113.22 (-2.78%) $-3.24
Fox Corporation Stock Quote
Fox Corporation
$33.04 (0.73%) $0.24
Fox Corporation Stock Quote
Fox Corporation
$30.52 (0.56%) $0.17

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.