Please ensure Javascript is enabled for purposes of website accessibility

3 Dates for Disney Stock Investors to Circle in August

By Rick Munarriz – Aug 2, 2021 at 10:05AM

Key Points

  • The media giant reports earnings after the market close on Aug. 12.
  • A scaled-back after-hours Halloween event at Disney World kicks off next week.
  • "Cruella" hits the Disney+ streaming service for all subscribers by the end of the month.

Motley Fool Issues Rare “All In” Buy Alert

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Earnings, a new seasonal event, and a big movie hitting Disney+ will play starring roles this month.

There's never a dull moment for the House of Mouse. Walt Disney (DIS -0.01%) is going to have a busy August. It's kicking off a new seasonal event at Disney World, announcing important financial results, and making one of this year's biggest films more accessible to a wider audience. 

There's no time to slumber. Let's go over three of the dates that will matter for the industry bellwether in August. 

Mickey and Minnie Mouse in Halloween attire.

Image source: Disney.

Aug. 10

It's too hot and too early to be thinking about Halloween, but don't tell Disney World that it's too soon for a Halloween event. The Disney After Hours Boo Bash kicks off next week, running after the park's normal closing time on select nights starting Aug. 10. It's an early start even by theme park standards, as Disneyland's after-hours event doesn't start until four weeks later. 

The new premium-priced event at Disney World replaces the more ambitious Mickey's Not-So-Scary Halloween Party, but -- in a shrewd supply-and-demand gamble -- Disney is charging even more this year than it did for the longer and more full-featured Halloween event. 

Don't be surprised if things don't go according to plan. The Florida resort is facing a record number of COVID-19 cases and hospitalization rates for the Sunshine State. Last Friday it began requiring that all guests regardless of vaccination status start wearing masks in all indoor attractions. Disney is unlikely to cancel the hard-ticket event, but keep an eye on the situation. 

Aug. 12

Disney reports its fiscal third-quarter results after next Thursday's market close. The year-over-year comparisons will be kind. Analysts see a 43% increase in revenue, mostly the result of Disney's theme park and studio entertainment segments contracting sharply a year ago. The bottom-line gain should be even more robust. 

Beyond the numbers, investors will want to look for any metrics that the media giant may announce. Is Disney+ subscriber growth decelerating? Can Disney's theme parks business turn a profit the way its closest rival just did? Is it gaining or losing viewers for its legacy media networks? 

There are always big questions heading into any earnings report. Let's see if Disney provides the answers that the market wants to hear.

Aug. 27

If you missed Cruella when it hit movie theaters over Memorial Day weekend -- and that's a lot of us, since just 3% of the country saw it at a multiplex -- you'll get a chance by the end of this month to check it out. The live-action origin story of 101 Dalmatians' iconic villain becomes available to Disney+ subscribers at no additional cost on Aug. 27.

Disney has an interesting strategy when it comes to theatrical distribution during the pandemic. If it's a low-key release it will make it available on its Disney+ streaming service right away. For some of its more high-profile flicks -- including Black Widow last month and Cruella -- Disney is giving families the opportunity to pay $29.99 for exclusive streaming access to the movie through what it calls Disney+ Premier Access for three months before it's available to all of the flagship service's subscribers.  

It will be interesting to see if Disney's approach changes when the COVID-19 pandemic finally ends. Every entertainment stock has taken a different approach to how it distributes new movies, and time will tell which media giant had the best strategy. 

Rick Munarriz owns shares of Walt Disney. The Motley Fool owns shares of and recommends Walt Disney. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Walt Disney Stock Quote
Walt Disney
DIS
$98.87 (-0.01%) $0.01

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
356%
 
S&P 500 Returns
118%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.