Back when Salesforce.com (CRM +2.16%) first began operations, there weren't any public cloud vendors around. Now that they're so widely used around the world, Salesforce has developed a new infrastructure that will allow its services to be used easily and securely on them. Announced last December, Hyperforce is already operational and is expected to be live in 15 regions worldwide by next year.
In this episode of "Beat & Raise" on Motley Fool Live, recorded on Sept. 27, Fool.com contributor Clay Bruning explains how Hyperforce is helping the company get ahead of the curve in markets all over the globe by allowing customers to choose where their data is stored.
Clay Bruning: Yeah, this is another exciting opportunity in Hyperforce. Hyperforce is essentially their way of regulating and monitoring data, you have a lot of countries that are increasingly -- the U.S., one of them -- that increasingly worried and cautious about [inaudible] data ensuring that the right people are accessing the right data. This was something that was really interesting to me because some other companies that I've researched have talked about building solutions for this, trying to get ahead of the curve and this is one of those innovative offering Salesforce is trying to get ahead of the curve on. You've had some that are considering it like the U.K., the U.S., I believe, Brazil, China, and India, so that's a huge addressable population for something like this and currently that Salesforce is rolling it out, I think in eight markets with the goal of having 15 by the end of the year. This is just focusing on being compliant with governments' expectations, assuming those expectations are at some point in the near future, set in stone. Just regulating data to ensure there's no foul play or it's not crossing borders when it shouldn't, etc. This is a more technical product that Salesforce is going to be rolling out, but increasingly important in a digital and data-centric world.
