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Should Amazon Take Notes on Roku's and Walmart's Partnership?

Roku is increasing its advertisement solutions.

By Jose Najarro – Jun 17, 2022 at 10:15AM EST

Video streaming is becoming essential to how consumers watch content, and advertisers must adjust to the trend. Today's video focuses on the partnership between Roku (ROKU +2.54%) and Walmart (WMT 0.08%) to bring commerce to TV ads. While this partnership benefits both, I believe Amazon (AMZN 0.16%) can learn a thing or two. Check out the short video below to learn more.

*Stock prices used were the closing prices of June 16, 2022. The video was published on June 16, 2022.



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About the Author

Jose Najarro
Jose Najarro enjoys investing in the tech market, more importantly, the semiconductor sector. Before partnering with the Fool, Jose worked as a Senior Electrical Engineer for General Dynamics, where he had first-hand experience seeing how emerging technology can change the world. Jose Najarro went to NJIT, receiving his Bachelor's and Master's degree in Electrical Engineering.
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John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Jose Najarro has positions in Roku. The Motley Fool has positions in and recommends Amazon and Roku. The Motley Fool has a disclosure policy. Jose is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

Stocks Mentioned

Roku Stock Quote
Roku
NASDAQ: ROKU
$109.44
(+2.72%)+$2.90
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$248.73
(-0.12%)-$0.29
Walmart Stock Quote
Walmart
NASDAQ: WMT
$124.80
(-0.20%)-$0.25

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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