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Has Apple Lost Its Mojo?

The new iPhones seem to have fallen flat.

By Travis Hoium – Sep 11, 2024 at 5:30AM EST

Apple's (AAPL +0.25%) newest iPhones aren't providing a lot of inspiration for people to buy new devices, and that may lead to further revenue declines for the company.

What Travis Hoium is most worried about in the video below is the search deal from Alphabet's Google being replaced with Apple Intelligence, turning a revenue center into a cost center.

*Stock prices used were end-of-day prices of Sept. 10, 2024. The video was published on Sept. 10, 2024.

Read Next

About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet and Apple. The Motley Fool has positions in and recommends Alphabet, Apple, and Taiwan Semiconductor Manufacturing. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Apple Stock Quote
Apple
NASDAQ: AAPL
$260.41
(+0.20%)+$0.53
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$307.56
(+0.39%)+$1.20
Alphabet Stock Quote
Alphabet
NASDAQ: GOOG
$307.33
(+0.43%)+$1.32

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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