It's a volatile stock even by the dramatic standards of the artificial intelligence (AI) space, and C3.ai (AI -3.60%) had one of its "up" trading sessions on Wednesday. Investors were obviously quite pleased by an announcement of a new product, and showed their appreciation by bidding the company's shares up by nearly 10%. That was well higher than the 0.3% rise of the S&P 500 index that day.

Agent of change

That morning, C3.ai announced the rollout of its C3 Agentic AI Websites service. According to the company, which heralded the launch in a press release, this is a product that can turn any website "into an immersive, interactive, conversational platform." This offering is now live on the company's web portal.

Two people gazing at a laptop screen.

Image source: Getty Images.

Agentic AI, for those unfamiliar, is a step up from traditional and straightforward AI functionalities. It promises the use of more sophisticated capabilities by the system underpinning it. This helps it approach and solve complex problems that involve multi-step challenges.

While the investor enthusiasm for all things AI has cooled somewhat, demand for such functionalities is still extremely robust. The gold rush continues, and C3.ai has thrust itself into the conversation on this technology with the Agentic AI Websites introduction.

A player worth watching

Of course, this doesn't mean that customers wanting to spruce up their websites will immediately come rushing into the new service. However, it bolsters the case that the specialty tech company behind it is straddling the cutting edge of what is sure to be a durable technology well into the future. That in itself is reason to pay attention to C3.ai now, and perhaps even buy its stock.