The video game industry is a hulking beast these days, but Roblox (RBLX 2.37%) has excellent potential to be a real monster. Many market players have been justifiably impressed by the company's double-digit revenue and booking improvements lately, However, I think they're missing a broader dynamic that alone will produce powerful growth for a very long time to come.
Kid stuff
For me, the great potential for Roblox as a company lies not in the ever-rising popularity of its platform, nor the appeal of such friendly and likable individual games within the system such as Grow a Garden. I'm more wowed by the age of the players.
Image source: Getty Images.
Roblox is a system pitched to youth, with games geared to the tender ages for which it's done a fine job collecting users. That's an understatement -- in its most recently reported quarter, its daily active users (DAUs) rose a mighty 41% year over year to nearly 112 million. Of that total, almost 40% of those souls are under the age of 13. My own two offspring are Roblox-heads, and sit in that demographic.
The video game industry is now decades old, and with that history, we can see that folks who played when very young often continue to do so well into adulthood. This is why very grownup titles like the Call of Duty combat series from Microsoft's Activision Blizzard -- which passed 500 million unit sales in 2024, according to its maker -- are so immensely popular.
Growing with the customer
It's obvious that Roblox is expertly capturing the video game zeitgeist with users who have, no exaggeration, decades of video game play in front of them. Not only that, they're ultra-familiar and comfortable with its platform and are already sticky and devoted players of its games.
All that Roblox the company has to do is grow along with these users, rolling out increasingly sophisticated games as they progress into and through adulthood. Today's kids will be tomorrow's wage-earning grownups; imagine the levels of in-game spending that'll generate.
