Artificial intelligence (AI) is making its mark in several industries. The cybersecurity industry is one of them, as the deployment of AI tools in this space allows organizations and customers to bolster their defenses against bad actors.
Grand View Research estimates that the adoption of AI in the cybersecurity market could increase at an annual rate of more than 24% through 2030. The firm estimates that AI could boost the cybersecurity industry's revenue by almost $70 billion over the next five years. However, one of the top names in the cybersecurity industry has struggled on the market in the past year.
Shares of Palo Alto Networks (PANW -0.68%) are up just 6% in the past year. But the company's efforts to integrate AI tools into its platform have started paying off, and that's likely to supercharge its growth in the coming years. Let's take a look at the reasons Palo Alto could turn out to be the next big AI winner.

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AI is driving solid growth in Palo Alto Networks' future revenue pipeline
Palo Alto released its fiscal 2025 fourth-quarter results (for the quarter ended July 31) on Aug. 18. The company reported a 16% year-over-year increase in its revenue to $2.5 billion, while adjusted earnings increased by 27%. However, it is the stronger increase in Palo Alto's remaining performance obligations (RPO) that's worth noting.
RPO is the total value of a company's contracts that will be fulfilled in the future. It reported a 24% year-over-year increase in this metric last quarter to $15.8 billion. The faster growth in Palo Alto's RPO when compared to its revenue in fiscal Q4 means that the company is getting new contracts faster than it is fulfilling them.
AI plays an important role in boosting Palo Alto's revenue pipeline. CEO Nikesh Arora remarked on the latest earnings conference call:
Adoption of GenAI is happening faster than any previous technology trend. Recent internal study among our customers showed GenAI traffic is up over 890% in 2024. Following this, data security incidents related to GenAI more than doubled since last year.
Palo Alto capitalizes on this trend through product development and acquisitions. It completed the acquisition of Protect AI last month for $500 million. Protect AI is an AI-focused cybersecurity company that integrates into Palo Alto's AI native Prisma AIRS platform, which provides end-to-end security to enterprise AI applications, large language models (LLMs), agents, and other parts of the enterprise AI ecosystem.
Palo Alto introduced this platform in April, and it is already gaining traction among customers. The company landed an eight-figure contract for Prisma AIRS last quarter and expects this platform to move the needle in a significant way in the future. Importantly, more and more customers now buy Palo Alto's end-to-end cybersecurity offerings. This is evident from a 40% year-over-year increase in the number of platformizations in the previous quarter to 1,400 customers out of its top 5,000 customer accounts. It expects to increase the number of platformizations to a range of 2,500 to 3,000 in the next five years.
To reduce complexity, the company bundles its products into three categories as part of its platformization strategy: network security, cloud security, and AI-driven security. It is quickly attracting more customers toward its platforms, and that has led to a solid jump in the size of the deals it signed.
For example, customers with more than $5 million in annual recurring revenue for its next-generation security offerings, as well as those with more than $10 million in ARR, each jumped by 50%-plus year over year in the previous quarter. Additionally, Palo Alto's proposed acquisition of CyberArk for $25 billion is likely to further enhance its cross-selling opportunities, as the latter has more than 8 million end users and sells its solutions to more than half of the Fortune 500 companies.
Palo Alto is likely to remain a top cybersecurity player in the long run thanks to its focus on offering an end-to-end, AI-driven platform to customers. That should ideally result in stronger revenue and earnings growth.
The stock's performance should improve
Palo Alto's robust growth is likely to be rewarded with impressive gains. We already saw that the company clocked impressive earnings growth last quarter, and its improving revenue pipeline and acquisitions should help it deliver stronger earnings growth than analysts are estimating.
Data by YCharts.
Investors can consider buying this AI stock right away, as its fortunes on the market could turn around. The stock's 12-month median price target of $220, per 58 analysts covering the stock, points toward an 18% jump from current levels, but Palo Alto Networks can exceed that with its product development moves and acquisitions.