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How Being Early to the Market Cost These Companies Tens of Billions

Being early to the EV market may have cost these automakers billions, but history says the alternative could have been worse.

By Daniel Miller Mar 5, 2026 at 12:47PM EST

Key Points

  • Detroit automakers learned valuable lessons from the Japanese entry to the U.S. auto industry.
  • Many automakers were too early on EV investments, costing them as the market was slower to evolve.
  • Massive EV-related charges should only be a speed bump in the grand scheme of things.

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