We've talked about Altria (NYSE:MO) and its quest for FDA-approved cigarettes. So, if Altria can join up with the government, why shouldn't Reynolds American (NYSE:RAI) save the planet with its all-natural tobacco products?

OK, OK: Reynolds American isn't claiming to end world pollution or global warming. But, if you take a quick visit to the website of its subsidiary Santa Fe Natural Tobacco Company, you'll see the company's stated enthusiasm for sustainable agriculture, natural resources, and wildlife recovery. Close your eyes and breathe in the fresh air now!

As background, Santa Fe Natural Tobacco Company produces Natural American Spirit cigarettes, which are marketed as an additive-free alternative to mainstream smokes. Reynolds didn't share specific information about sales for Natural American Spirit in its latest quarterly financials, but the company says market share and volume continue to grow at this "all-natural" brand. In 2007, Natural American Spirit was at 0.5% American market share, with up to 4% share in trendy metropolitan markets.

It's not a huge surprise that these cigarettes have gained popularity as organic products become increasingly en vogue. American sales of organic food and drink grew about 20 times between 1990 and 2007. Riding that trend toward green have been the obvious superstars like Whole Foods Market (NASDAQ:WFMI) but also the not-so-obvious, Kroger (NYSE:KR) and Wal-Mart Stores (NYSE:WMT), for example. Even Clorox (NYSE: CLX) has been surfing the trend with its Green Works brand of "natural" cleaning. So it's also not shocking that Reynolds would view this niche market as a key to growth, especially with the product's premium pricing power and international growth potential.

With booming U.S. excise taxes on smokers, global markets are becoming increasingly more attractive for companies (although that-ever menacing foreign exchange rate is making global growth less expansive than once thought). And since it's a small world after all, any windfall for Reynolds would extend out to global kissing-cousin British American Tobacco (NYSE:BTI), which owns 42% of Reynolds. Of course, British American is also the chief rival of Altria's second-cousin, once-removed Philip Morris International (NYSE:PM).

Organic products aren't limited to the produce aisle anymore, so it's not far-fetched to think that additive-free tobacco products could mean big bucks for Reynolds or indeed any other tobacco company that could make the move. Sister "sin" products like wine, beer, and spirits are now expanding into organic alcohol classifications, so maybe folks would like an all-natural cigarette with their drink.

And, even if the emphasis on organic doesn't help Reynolds' bottom line, it sure is nice to see the tobacco folks helping out the butterflies.

For related Foolishness:

Philip Morris International is a Motley Fool Global Gains pick. Whole Foods Market is a Stock Advisor recommendation. Wal-Mart is an Inside Value selection. Clorox is an Income Investor recommendation. Looking for more advice in a topsy-turvy market? Give the Motley Fool’s newsletters a try via the 30-day free trial.

Fool contributor Colleen Paulson does not hold positions in any of the stocks mentioned above and is an avid support of Meat-Free Monday. The Fool's disclosure policy loves the butterflies, too.