Discount carrier JetBlue
The "nominal fee," which will be about $3 per movie, will be collected via an in-seat credit card payment system. Besides feature films, customers can also purchase episodes from the TV series "The Simpsons," as well as various sports and news programming.
But wait, there's more. An agreement with XM Satellite Radio
These are far from the first entertainment options JetBlue has offered its customers. Since 2000, live DirecTV programming has been available free at every seat. These unique movie and radio offerings allow the airline to differentiate itself from other low-cost carriers, such as rival Southwest Airlines
As Rick Munarriz pointed out last month, JetBlue's successful model is attracting competition like flies. With the likes of Delta
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