Chip-making giant Intel
The new labels are designed to call attention to other features of the chips beyond mere speed. Don MacDonald, vice president of Intel's corporate marketing, pointed to, for example, "improved security, less power consumption and how fast data can move in and out of the microprocessor." He also said, "The approach from Intel, as we brand these products, is that we're no longer obsessed with the CPU level." ... "It's about usage models.... Frankly, we're a world of difference away from Intel 10 years ago when it was all about the megahertz alone."
Matthew Yi of The San Francisco Chronicle, pointed out that, "The Santa Clara company's move also validates the strategy of its archrival, Advanced Micro Devices
This new development makes one wonder how some other companies might change their product names. What if McDonald's
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Longtime Fool contributor Selena Maranjian owns share of Pfizer.
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