Gosh, J. Crew
I'm not sold on the notion that Gap's development of other brands was the source of its demise, nor do I think it's one to be overly concerned with regarding J. Crew. Nearly every successful retailer -- and let's not forget that Drexler built Gap into a major retailing success -- if smart, attempts to diversify its brand for at least two important reasons: to mitigate risk when one brand is in a slump, and to take advantage of growth opportunities by identifying important niches in the market that need to be filled. Whether it's Limited
J. Crew is banking on two of its brands -- Crew Cuts and Madewell -- in becoming important contributors to the parent company. As long as Mickey and company continue to focus on creating fresh merchandise and efficient stores, long-term shareholders should be pleased for years to come.
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