Based on the aggregated intelligence of 110,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, soft-drink king Coca-Cola (NYSE:KO) has earned a respected four-star ranking. While five-star stocks have been the best performers, our data has shown that four-star stocks still outshine the market by a significant margin; conversely, low-rated stocks have woefully lagged the market average.

With that in mind, let's take a closer look at Coca-Cola's business, and see what CAPS investors are saying about the stock right now.

Coca-Cola facts

Headquarters (Founded)

Atlanta, Georgia (1886)

Market Cap

$124.59 billion


Soft drinks

TTM Revenue

$31.45 billion


CEO Muhtar Kent (since July 2008)
CFO Gary Fayard (since December 1999)

Major Brands

Coca-Cola, Diet Coke, Fanta, Sprite

Return on Equity (avg. last three years)


CAPS members bullish on KO also bullish on

General Electric (NYSE:GE)
Procter & Gamble (NYSE:PG)

CAPS members bearish on KO also bearish on

Microsoft (NASDAQ:MSFT)
General Motors (NYSE:GM)
Ford (NYSE:F)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, fully 920 of 952 of the All-Star members who have rated Coca-Cola -- some 97% -- believe the stock will outperform the S&P 500 going forward. These All-Star bulls include wuff3t and Killim1, both of whom are ranked in the top 15% of our community.

Less than two weeks ago, wufft3t noted that Coca-Cola is: "Just an unbeatable brand that will never go away. Cheap products that offer a quick pick-me-up and can be bought just about anywhere -- except perhaps in some of the world's developing countries, which simply means [Coca-Cola] have enormous potential to capture greater market share."

An earlier pitch from Killim1 in September 2007 followed that bullish line of reasoning, focusing on Coca-Cola's enduring qualities:

What's not to like about [Coca-Cola]? It has been a solid company and stock for decades. The financials look solid; it has tremendous international business, household name, market domination, and still has room to grow. How many [Coca-Cola] products users slowed down their consumption of sodas through this last bout of market volatility? In my opinion not very many ... Finally, if the Oracle of Omaha likes the stock, how bad can it be? This is a stock you can buy and hold for a very long time.

What do you think about Coca-Cola, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 110,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Coca-Cola and Microsoft are Motley Fool Inside Value recommendations. Apple is a  Stock Advisor pick. Try any of our Foolish newsletters today, free for 30 days.

Foolish contributor Brian Pacampara owns no position in any of the companies mentioned. The Fool's disclosure policy always gets a perfect score.