When it comes to making good on promises, one fundamental rule applies: better late than never.
After a tough 2008, Coca-Cola Enterprises
That's a welcome change for investors. Two years ago, Coca-Cola Enterprises told its shareholders that 2008 would be a year of growth and prosperity for the world's largest seller, bottler, and distributor of everyone's favorite non-alcoholic beverages. But hopeful investors were left hanging out to dry as Coca-Cola's
Coca-Cola Enterprises treats its franchise license intangible assets like goodwill; instead of amortizing them, it tests them for impairment at least annually. A falling stock price, tighter credit, and pension plan funding issues led the company to take a total of $7.6 billion in pre-tax noncash writedowns last year.
Is the worst over?
The question now, though, is whether the company can build on its relatively good results. Pepsi Bottling Group
At first glance, current valuations don't seem unreasonable. With a forward earnings multiple of about 13, Coca-Cola Enterprises trades roughly in line with competitors like Pepsi Bottling, Dr. Pepper Snapple Group
But problems such as difficulties in locking in prices of ingredients and other raw materials with suppliers aren't likely to go away anytime soon. And unless volume starts rebounding soon, Coca-Cola Enterprises will be a sitting duck. While the Coke brand carries plenty of consumer loyalty, raising prices won't work forever. Until the company figures out its next move, I wouldn't bet the farm on Coca-Cola Enterprises delivering on its promises for the foreseeable future.
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Unlike Samuel Coleridge, Fool contributor Chris Jones has pearly white teeth, and he does not own shares of any company mentioned in this article. Try any of our Foolish newsletters today, free for 30 days. Alone, alone, all, all alone, Alone on a wide, wide sea! And never a saint took pity on The Motley Fool's disclosure policy.