Today is the 40th annual Earth Day celebration. Lots of things have changed in the last four decades, and with growing consumer interest in all things green, many companies have been coming up with exciting and environmentally sustainable initiatives. In some ways, such initiatives aren't just progressive, but they also represent good old-fashioned innovation.
Green changes may not only drive more sales dollars and intangible benefits like customer goodwill, but they also may enhance some companies' profitability as they cut out waste and inefficiency.
Watching for green shoots
Ever since high-profile efforts by retailers such as Wal-Mart
I was fascinated last year when I read about how McDonald's
PepsiCo's
More and more companies are offering recycling solutions for consumers. Such services could create a competitive advantage for these consumer-facing companies; Target and Whole Foods Market
While Wal-Mart has often grappled with troubling public relations, its massive size -- not to mention its connections to consumers and product suppliers -- gives it the potential to make a powerful difference on environmental issues. It's currently working on setting up a Sustainability Index, which will survey suppliers on the eco-friendliness of their practices and educate consumers in how to best make green choices.
Dreaming of a sustainable future
A New York Times article today discussed the role of business in environmental concerns. As much as old-school, hardcore environmentalists may deride corporations' now-eager involvement in green initiatives, the truth is that corporations can and do make great headway in making things better and growing awareness among the public. But of course, we all have to be on the lookout for the dreaded greenwashing, too.
Google
In a lot of ways, environmental awareness focuses on limiting needless use of resources as well as cutting down on socially detrimental outcomes, such as pollution. There's no good reason for corporations to be at odds with such ideas. They can be better corporate citizens and even save themselves money by thinking outside the box and examining whether there are better ways to conduct their operations. Just because operational methods have always worked in the past, that doesn't mean there aren't ways to do them better and more sustainably. It just takes a little imagination.
On the first of every month, I plan on looking at interesting green innovations that publicly traded companies are trying out. I'd like to harness the collective brainpower of the Foolish community, too, and ask that folks leave comments about companies that are making interesting, innovative moves in the name of sustainability -- or not, so we can keep an eye on those, too.
It certainly can't hurt to at least try to think of ways to do things in a less wasteful manner. Waste not, want not. Happy Earth Day!
