There are several interesting takeaways from the PricewaterhouseCoopers Global Entertainment and Media Outlook: 2010-2014 report released this morning. Among them: Global ad spending across all entertainment and media platforms is expected to grow at a 5% annualized rate to $1.7 trillion in 2014.
Although "non-digital revenue streams will still account for two thirds of total global spending in 2014," digital ad spending will continue to grow over the next five years, while print advertising will shrink.
Here's my favorite tidbit from the summary provided by PWC: "Increasingly, the consumer has moved beyond thinking of the Internet as an end in itself, and expects all forms of media to embed the convenience, immediacy and interactivity of the Internet." I'm also intrigued by the unstoppable surge of mobile media, fueled by smartphones from companies such as Apple
Finally, a New York Times blog also notes some good news for Sirius XM Radio
Fool analyst Rex Moore reads urinal ads whenever the opportunity presents itself. He owns no companies mentioned in this article. Apple is a Motley Fool Stock Advisor selection. The Fool has a disclosure policy.
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