Apple (Nasdaq: AAPL) is winning the set-top battle with Google (Nasdaq: GOOG) this holiday season, but does it even matter?

Apple announced that it will sell its millionth Apple TV device this week, at a time when Google TV has been dealt setbacks by networks, television manufacturers, and even an early price cut.

Meanwhile, we have Netflix (Nasdaq: NFLX) looking to tack on another 2.1 million to 2.8 million net subscribers this quarter. In other words, the set-top battle is a small skirmish compared with the real war of digital streaming.

Apple TV and Google TV got too late a start to be the true darlings of the holiday shopping season, but 2011 is going to be a challenge if streaming itself has become gadget-agnostic and becomes the big allure for couch potatoes.

Briefly in the news
And now let's take a quick look at some of the other stories that shaped our week.

  • Truck maker Navistar (NYSE: NAV) posted a lower-than-expected quarterly profit on decelerating revenue growth. The silver lining on the mud flaps is that analysts were actually expecting a dip on the top line.
  • NXP Semiconductors (Nasdaq: NXPI) jumped higher after revealing that it's selling its audio-products business to manufacturing giant Dover (NYSE: DOV). Are investors enjoying the silence or simply some focus out of the Dutch chip designer?
  • Sirius XM Radio (Nasdaq: SIRI) is expanding its reach, striking deals with BMW Motorcycles and MINI USA. The 2011 model year motorcycles and petite cars will come with Sirius receivers as standard equipment and a free year of premium radio.

Until next week, I remain,

Rick Munarriz

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Google is a Motley Fool Inside Value pick and a Motley Fool Rule Breakers selection. Longtime Fool contributor Rick Munarriz recommends windshield wiper fluid when trying to look back. He owns shares of Netflix and is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. Apple and Netflix are Motley Fool Stock Advisor recommendations. The Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool has a disclosure policy.