We're now just a couple of weeks away from Netflix
Netflix is adding a Just for Kids tab on its website, opening up an easily navigable experience for children 12 and under to access vetted kid-friendly streaming content.
Pretty sneaky, Netflix.
I was already set on swallowing the price hike. I've grown too fond of the discs now that I've mastered the trick for getting new releases (keep this on the down-low, but you basically just make sure that your local Netflix distribution center receives a return disc on Monday when it ships out the new releases that come out on Tuesday). I've also grown too fond of the streaming service, having spent the past few weeks introducing my wife to Mad Men and reliving my Lost experience with my eldest son.
If I had any doubts on keeping the $7.99 a month streaming plan -- which I didn't -- they were lifted yesterday afternoon when I set up a bookmark on my youngest son's PC to access Just for Kids. He gravitated right to some classic Wallace & Gromit shorts that he hadn't seen in a few years. He was hooked. I was anchored.
The area is laid out perfectly. The top of the screen is filled with familiar characters from Viacom's
Yes, this is strictly a PC-tethered experience for now. A quick download of Microsoft's
This is a brilliant move for Netflix. Instead of acquiring more content, it is repackaging what it already has creatively and more effectively. Since anyone with kids knows that they stand up to repeat viewings of things they like, they will likely never complain about a lack of streaming content the way some adults have with Netflix.
Well played, Netflix.
Are you streaming video these days? What services are you using? Share your thoughts in the comment box below.
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Longtime Fool contributor Rick Munarriz has been a Netflix shareholder -- and subscriber -- since 2002. He's owned shares of Disney for even longer. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.