The following video is part of our "Motley Fool Conversations" series, in which Brendan Byrnes, industrials editor and analyst, and Austin Smith, consumer goods editor and analyst, discuss topics across the investing world.

In today's edition, they discuss lululemon athletica vs. Under Armour.  Which hot retailer is better positioned? Which is more fairly valued?   Under Armour has a broader product base, but competes with Nike. Lululemon has very high brand strength, but is still a niche player. Both companies have their relative strengths and weaknesses.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.