The following video is part of our "Motley Fool Conversations" series, in which Brendan Byrnes, industrials editor and analyst, and Austin Smith, consumer goods editor and analyst, discuss topics across the investing world.

In today's edition, they discuss lululemon athletica vs. Under Armour.  Which hot retailer is better positioned? Which is more fairly valued?   Under Armour has a broader product base, but competes with Nike. Lululemon has very high brand strength, but is still a niche player. Both companies have their relative strengths and weaknesses.

Austin Smith and Brendan Byrnes do not own shares of the companies listed above. The Motley Fool owns shares of Under Armour, Dick's Sporting Goods, Lululemon, and Gap. Motley Fool newsletter services have recommended buying shares of Lululemon, Nike, and Under Armour. Motley Fool newsletter services have also recommended creating a diagonal call position in Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.