The following video is part of our "Motley Fool Conversations" series, in which Andrew Tonner, technology editor and analyst, and Austin Smith, consumer-goods editor and analyst, discuss topics around the investing world.

In today's edition, they discuss how Procter & Gamble is showing itself to be a continually innovative and dynamic company in a stale market space. It's getting involved in cell phone-based coupons, which not only demonstrates its willingness to adopt cutting-edge business moves but will also bring it valuable and targeted consumer data.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.