The following video is part of our "Motley Fool Conversations" series, in which Andrew Tonner, technology editor and analyst, and Austin Smith, consumer-goods editor and analyst, discuss topics around the investing world.

In today's edition, they discuss how Procter & Gamble is showing itself to be a continually innovative and dynamic company in a stale market space. It's getting involved in cell phone-based coupons, which not only demonstrates its willingness to adopt cutting-edge business moves but will also bring it valuable and targeted consumer data.

Andrew Tonner and Austin Smith own no shares of the companies mentioned here. The Motley Fool owns shares of Amazon.com, Aeropostale, Google, and Johnson & Johnson and has the following options: long JAN 2014 $10.00 calls on Aeropostale, long JAN 2014 $15.00 calls on Aeropostale, and long JAN 2014 $20.00 calls on Aeropostale. Motley Fool newsletter services recommend Amazon.com, eBay, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.