Today was a mixed day for the markets, with the Dow ending in the negative, the S&P virtually flat, and the Nasdaq closing up.
Gain / Loss
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|Dow Jones Industrial Average
With the Dow being the only index to close the day out in the red, investors are probably wondering who's to blame. Fortunately, we have the data to point fingers, and today we're looking at Walt Disney
The class dunces
Coca-Cola fell 1.9% after UBS downgraded it to neutral from a buy. The major reasons UBS cited were currency headwinds related to a strengthening dollar. UBS also pointed to a slightly high valuation and slowing growth in sales volumes, a key metric for beverage companies. Stock-price targets have been lowered to $70 from $73. The larger industry is seeing some difficulties related to commodity prices and slowing growth.
Then again, Coca-Cola is a longtime holding of Warren Buffett's Berkshire Hathaway
Disney fell an uncharacteristic 2.4% through the day today. A major factor was the low ratings for its college football championship game. The contest, which is aired on Disney's ESPN unit, brought in its lowest ratings since 2005. It is generally accepted that the future of content delivery will be streaming, which would seem to jeopardize a broadcast-focused Disney.
However, the company has made a wise first move into the streaming arena by inking a content deal with Google. The deal would provide exclusive content to be distributed through Google's YouTube channel. It's encouraging to see a stalwart company like that thinking outside its traditional space and prepping for the future.
Rounding out the losers today is Chevron's 1.2% drop. The company is also trading 1.9% lower in after-hours trading. It reported that fourth-quarter 2011 earnings are expected to be significantly below Q3 2011 results.
Looking past one up day
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Austin Smith owns no shares of the companies mentioned here. The Motley Fool owns shares of Berkshire Hathaway and Coca-Cola. Motley Fool newsletter services have recommended buying shares of Coca-Cola, Walt Disney, Berkshire Hathaway, and Chevron. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.