The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.

McKinsey defines "big data" as "datasets whose size is beyond the ability of a typical database software tool to capture, store, manage, and analyze." Data usage continues to grow exponentially, so big data is only going to get bigger. Companies embracing big data today can gain an advantage and be great investments tomorrow. In this series of videos, John Reeves and David Meier discuss 10 great companies taking advantage of the big data trend. Today's company, coming in at No. 4, is Apple.

The era of big data has arrived. To discover one company Fool analysts believe will rule this emerging area of technology, we've created a free reported named "The Only Stock You Need to Profit from the NEW Technology Revolution." Inside the report we'll reveal a company that has gone on to gains of more than 200% since first recommended by the Fool. Best of all, it still has room to run. You can click here to access your report -- it's totally free.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.