All -- or at least some -- of that is about to change. Google has announced substantial improvements to its Android-based wallet app, allowing users to add credit cards from Visa, MasterCard, American Express and Discover Financial Services to its e-wallet. In addition, users can continue to use their current payment methods, if they so choose.
Google has also addressed the privacy problem. The new service is based in the cloud, which allows users to mask their credit card information by creating a virtual number. The real information is stored on Google's servers, for added security.
The mobile-payments scene is about to get more crowded
The timing of Google's update, trotted out before its Wallet 2.0 upgrade, is probably no accident. A host of new players is about to enter the field, including the much-heralded trial of Isis, another NFC-based mobile wallet. Isis is backed by a cartel of heavy hitters such as AT&T
The elephant in the room, however, may be Apple
Google made a smart move here, smoothly addressing some of the key problems that have kept its mobile wallet from being a hit with consumers. Still, the lack of additional carriers is limiting, and unless Isis is a complete failure, it seems unlikely that the big carriers will deign to add Google Wallet to their lineup. Sprint is reportedly working on its own mobile wallet as well, which could put a crimp in its relationship with Google.
Still, being the first to the table has its advantages, and Google just might acquire a sizeable piece of the e-payments pie, as well as a loyal customer base. Well, at least until Apple shows up.
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Fool contributor Amanda Alix owns no shares in the companies mentioned above. The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Apple and Google and creating a bull call spread position in Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.
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