The Verismo home-brewing coffee machine by Starbucks (NASDAQ:SBUX) made its debut in a number of Starbucks stores across the U.S. today, as well as select retail outlets. Though it won't be featured in every domestic Starbucks, the single-cup machine will be sold in about 65% of them.
America's most popular coffee chain announced intentions to enter the coffee machine business last month, and the market has become undeniably lucrative. In the past, Starbucks had partnered with Green Mountain Coffee Roasters, providing Starbucks' blend for the patented Keurig machines.
Some Starbucks baristas will lead demonstrations with the new models in stores as the company hopes to capture some of the brew-it-yourself market going into the holiday season. Two different models will retail, though only one is currently selling through Starbucks locations. The 580 model will sell for $199, while the V-585 will retail for $399, though it will be available only at Williams-Sonoma until Nov. 23. Rather than "K-cups," the coffee packets will be sold in "pods." Both models can also be seen and purchased through www.verismo.com.
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