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Why Sears' Shares Fell Off a Cliff

By Travis Hoium - Nov 16, 2012 at 4:56PM

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Is this meaningful or just another movement?

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of struggling retailer Sears ( SHLDQ ) fell 18% today, after a terrible earnings report.

So what: Revenue fell 6%, to $8.86 billion, and the company reported an adjusted loss of $1.99 per share. Management tried to put a positive spin on some of the numbers, pointing to a 20% jump in online sales and improving apparel and appliance sales, but the bottom line is that Sears is really struggling.

Now what: The experiment that is a Sears and Kmart combo is falling apart before our eyes. A retailer's worst nightmare is falling sales and, on a company level, I don't see a lot of bright spots. This stock has a "Do Not Touch" sign on it and, unless there's an unforeseen turnaround, I don't see that changing any time soon.

Interested in more info on Sears? Add it to your watchlist by clicking here.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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