Last week, via its corporate blog, Zynga announced enhanced features at Zynga.com that allow players to create distinct accounts at the site. No more mandatory Facebook log-ins, a big step for a company that last year derived 86% of revenue and 81% of its overall bookings from the social network.
Yet looking at the numbers, the bigger mistake would be not to act: Zynga has suffered losses in four the past five years, including the last two.
In the following video, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says Zynga is smart to diversify but cautions that it could take years for investors to see the benefits. Do you agree? Disagree? Please weigh in using the comments box below.