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Why Facebook Home Is Good for Apple

By Travis Hoium - Apr 5, 2013 at 5:30PM

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Maybe Facebook Home isn't great for Facebook or Google?

Facebook (FB 1.29%) finally released a new mobile phone app called Home, which isn't a full Facebook smartphone like some people wanted, but a step in that direction for the social media company. What it does is turn your Google (GOOGL 1.77%) Android phone into a giant Facebook app with constant updates.

At first, this may look like a positive step for Facebook or even another compelling reason to buy an Android phone. But I think it highlights the problems for both and will push consumers toward Apple (AAPL 2.54%).

Exacerbating Android's problems
When Google created Android, the model was that it would give away the code (open source) in the hope that more people would use its other services like search, Gmail, Google Play, etc. As more versions of Android have been released and device manufacturers modify, or fork, the software, it dilutes the experience and becomes less of a benefit for Google. Facebook shows the weakness in Android because it essentially bypasses Google to make Android a Facebook device.

Amazon made a similar move when it launched the Kindle on a heavily forked version of Android. The company bypassed Google's built-in ecosystem for its own ecosystem, which suited its own goals, which is the danger of creating open-source software.

The problem with so many different versions of Android and varying levels of modification is that it dilutes the experience for the user. An iPhone user knows how to use any other iPhone but every Android phone is different. The worst thing for Google is that a heavily forked Android device may not even use the programs Google was trying to promote in the first place.

All Facebook, all the time
I have a Facebook account, but I've said before that I'm about ready to drop it. I just don't need useless updates from people I don't talk to on a regular basis. And I definitely don't need those updates on my home screen. 

I think Facebook Home runs the risk of overloading people with too much social media. Facebook is beyond the point where it's a fun new app and it will eventually go too far. Maybe this is part of that breaking point for users.

It's all about the experience
Where Apple has the lead over Android and now Facebook is in its consistent and elegant user experience. I think this highlights that difference and will comfort consumers who will become increasingly overwhelmed by the number of choices from Android.

Android offers a greater selection of devices, but it isn't the same experience every time. For those who value consistency and ease of operation, Apple is still the way to go. I think Facebook Home only adds to the confusion about Android and will push users toward Apple.

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