Are Mobile Ad Prices Set to Skyrocket?

By Steve Heller – Apr 9, 2013 at 8:30PM

NASDAQ: GOOGL

Alphabet

Market Cap

$1,978B

Today's Change

(-2.51%) -$4.00

Current Price

$155.13

Price as of April 25, 2024, 11:17 a.m. ET

In terms of user behavior between tablets and PCs, it seems pretty likely.

According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google (GOOGL -2.51%) is in the best position to benefit from a mobile ad spending boom.

Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Google. The Motley Fool owns shares of Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.