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Are Mobile Ad Prices Set to Skyrocket?

By Steve Heller - Apr 9, 2013 at 8:30PM

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NASDAQ: GOOGL

Alphabet Inc.

Market Cap

$1,535B

Today's Change

(-3.93%) -$91.47

Current Price

$2,237.99

Price as of May 18, 2022, 8:00 p.m. ET

In terms of user behavior between tablets and PCs, it seems pretty likely.

According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google (GOOGL -3.93%) is in the best position to benefit from a mobile ad spending boom.

Stocks Mentioned

Alphabet Inc.

GOOGL

$2,237.99 (-3.93%) $-91.47

Credit Suisse Group AG

$6.63 (-2.21%) $0.15

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