By now you've probably heard that Facebook (FB +0.19%) Home is off to a rough start in the U.S. According to the Google (GOOG -1.29%) Play Store, Facebook Home has received a middling rating of 2.2 out of 5 possible stars from more than 10,000 reviewers. However, Facebook Home isn't necessarily meant for developed markets. Motley Fool contributor Steve Heller believes that Facebook Home is more a play on emerging markets where a user experiences the Internet for the first time on a smartphone. Check out the video below to hear his thoughts on the topic.