By now you've probably heard that Facebook (NASDAQ:FB) Home is off to a rough start in the U.S. According to the Google (NASDAQ:GOOGL) Play Store, Facebook Home has received a middling rating of 2.2 out of 5 possible stars from more than 10,000 reviewers. However, Facebook Home isn't necessarily meant for developed markets. Motley Fool contributor Steve Heller believes that Facebook Home is more a play on emerging markets where a user experiences the Internet for the first time on a smartphone. Check out the video below to hear his thoughts on the topic.

Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.