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Who Will Revolutionize the TV Market First: Apple or Google?

By Andrew Tonner - Apr 22, 2013 at 9:00PM

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Which tech giant will win the battle of the living room?

The smart-TV market could be a $100 billion opportunity for such tech companies as Apple and Google. In this video, Andrew Tonner looks at both companies and what they may roll out in the future.

Apple is likely to introduce its iTV first, Andrew says. The company has brand strength and premium pricing abilities, so this could be the next chapter of innovative (and profitable) products Apple is known for. A successful launch wouldn't hurt the stock price, either. Google, meanwhile, will probably roll out a low-cost alternative based on its Android system after Apple rolls out iTV. 

Another interesting development is Google's slow but relentless expansion of its fiber technology around the country. The continuing rollout could dovetail with its smart-TV offering and challenge the iTV. Andrew says both companies will almost certainly bring disruptive technology to the TV market and reward investors accordingly.

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