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Ford's Surprising Plan to Replace Its Vans

Few vehicles are more familiar than Ford's E-Series vans. It's been a top-seller for decades. But now sales are down, despite a strong market -- and Ford has a surprising plan to turn that around.

By John Rosevear – Jun 13, 2013 at 7:31PM EST

Here in North America, the F-150 pickup and its Super Duty siblings are Ford's (F +0.91%) bread and butter -- and they've been posting big sales gains lately, thanks to surges in the construction and oil markets. Now, a related segment -- commercial vans -- is showing signs of heating up, and Ford's small Transit Connect is posting big gains as well.

But sales of Ford's mainstay E-Series van have actually dropped lately. In this video, Fool.com contributor John Rosevear looks at the important commercial van market -- and at Ford's surprising plan to replace its familiar old Econoline with a very different product.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$12.82
(+0.91%)+$0.12

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