Reviewers are weighing in on General Motors' (NYSE:GM) new full-sized pickups, the Chevy Silverado and GMC Sierra. Word is that the new trucks are much nicer than the old ones, with better fuel economy and lots of great new features.
But the story behind the story is this: GM expects its new trucks to generate much bigger profits for the company than the old models ever did -- thanks to a strategy that GM borrowed from Ford (NYSE:F). In this video, Fool contributor John Rosevear looks at GM's new pickup strategy -- and how the new trucks were designed from the start to make it happen.
Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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