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Will BMW Be Tesla's First Competitor?

BMW is jumping into the electric-car market -- and says it already has 100,000 people signed up for test drives. Is it time for Tesla to worry?

By John Rosevear – Jun 18, 2013 at 11:15AM EST

Tesla Motors (TSLA +0.53%) has made a huge splash with its all-electric Model S luxury sedan -- its first big move in its effort to become the electric-car version of Germany's BMW (BAMXF 1.10%).

But now, BMW is making its own first move on to Tesla's turf. Executives said this week that BMW already had 100,000 people signed up to test drive the all-electric car it plans to launch this fall. Is it time for Tesla to worry? In this video, Fool.com contributor John Rosevear takes a closer look at BMW's new electric car -- and gives his take on how it's likely to affect Tesla's sales.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Tesla Stock Quote
Tesla
NASDAQ: TSLA
$398.82
(+0.53%)+$2.09
Bayerische Motoren Werke Aktiengesellschaft Stock Quote
Bayerische Motoren Werke Aktiengesellschaft
OTC: BAMXF
$91.37
(-1.10%)-$1.02

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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