GM Shakes Up Europe Again

By John Rosevear – Jun 29, 2013 at 4:00PM

NYSE: GM

General Motors

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GM says Chevy's Europe sales chief is leaving for personal reasons. But this move comes after Chevy sales in Europe have nosedived. A look at what GM is doing to turn things around.

Late last week, General Motors (GM 1.20%) announced that its chief of Chevy and Cadillac sales in Europe, Susan Docherty, will be leaving the company to spend more time with her family. That might well be true -- but it's also true that Chevy sales in Europe have fallen off a cliff in recent months.

All automakers are struggling in Europe, where deep recessions have hammered new-car sales. But GM is suffering more than most, and CEO Dan Akerson has been determined to turn that around. In this video, Fool contributor John Rosevear looks at Docherty's departure in context -- and at what GM will have to do to get things turned around in troubled Europe.

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Fool contributor John Rosevear owns shares of General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends General Motors. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.