Pickup trucks are big business for all of the Detroit automakers, and more pickups are sold in Texas than in any other state. That's why General Motors (GM 0.76%) is starting the rollouts of its all-new Chevy Silverado and GMC Sierra in Texas, with a five-month campaign that will include dozens of events.
Pickup sales have been booming lately, and GM's big marketing push for its all-new trucks looks likely to add fuel to an already blazing fire. In this video, Fool.com contributor John Rosevear looks at GM's latest launch plans – and at why Ford (F -1.50%), the leader in pickup sales, is delighted to welcome its archrival to the Texas pickup wars.
