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Why Big Fleet Sales Aren't Bad for Ford

Ford's fleet sales are among the highest in the business. That makes some investors worry -- but as a top Fool analyst explains, some fleet sales can be good business.

By John Rosevear – Jul 9, 2013 at 7:00PM EST

Ford's (F 1.66%) recent sales results have showed the Blue Oval gaining market share in the U.S. – but they've come with something that has some investors worried: large fleet sales, traditionally a low-profit way for automakers to keep production numbers high.

Over 30% of Ford's U.S. sales are to fleets, and that has some investors concerned that Ford is missing out on profits or "juicing" its sales numbers. In this video, Fool.com contributor John Rosevear breaks down Ford's fleet numbers in more detail – and looks at whether Ford's big fleet sales are a sign that its recovery is stalling.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$11.88
(-1.66%)-$0.20
Toyota Motor Stock Quote
Toyota Motor
NYSE: TM
$188.71
(-2.03%)-$3.91

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