Honda Joins the Latest Sales Race in China

By John Rosevear – Jul 23, 2013 at 7:30PM

NYSE: HMC

Honda Motor

Market Cap

$54B

Today's Change

(1.20%) $0.41

Current Price

$34.55

Price as of April 22, 2024, 4:00 p.m. ET

Honda says it will begin building Acuras in China in 2016, joining an increasingly crowded luxury-car field as China's auto boom continues.

Honda showed the Acura Concept SUV-X in Shanghai earlier this year. The production version could become Acura's first made-in-China model in 2016. Photo credit: Honda

Luxury cars are huge in China, where Volkswagen's (VWAGY -0.47%) Audi brand rules the market, a market that is expected to grow rapidly for years to come. A bunch of big global automakers, including both General Motors (GM 1.98%) and Ford (F 6.10%), are angling for a share of this rich pie -- and now, Honda (HMC 1.20%) is throwing its hat into the ring.

Honda is now saying that it will build Acuras in China starting in 2016, most likely starting with the small SUV shown above. In this video, Fool.com contributor John Rosevear looks at Honda's plans for this booming market -- and at whether 2016 might be too late to join the party.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.