The success of Ford's hot Fusion, shown here in Hybrid trim, has put Toyota and its Camry on the defensive. Photo credit: Ford Motor Co.
Toyota's (TM 0.14%) Camry isn't a bad car. It gets good reviews, and buyers seem to like it. But U.S. sales have fallen this year, as more compelling rivals, such as Ford's (F -1.38%) Fusion, have gained ground. If this keeps up, Toyota's lead in the all-important midsized sedan segment could be at risk.
Toyota doesn't want that, and that's why the company has just launched a round of price cuts for its bread-and-butter sedan. In this video, Fool.com contributor John Rosevear looks at what's behind Toyota's latest move in America's sedan wars -- and at whether this will help Toyota regain lost ground from Ford and other rivals.
