The success of Ford's hot Fusion, shown here in Hybrid trim, has put Toyota and its Camry on the defensive. Photo credit: Ford Motor Co.

Toyota's (NYSE:TM) Camry isn't a bad car. It gets good reviews, and buyers seem to like it. But U.S. sales have fallen this year, as more compelling rivals, such as Ford's (NYSE:F) Fusion, have gained ground. If this keeps up, Toyota's lead in the all-important midsized sedan segment could be at risk.

Toyota doesn't want that, and that's why the company has just launched a round of price cuts for its bread-and-butter sedan. In this video, contributor John Rosevear looks at what's behind Toyota's latest move in America's sedan wars -- and at whether this will help Toyota regain lost ground from Ford and other rivals.

Fool contributor John Rosevear owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.