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The hybrid version of Ford's Fusion sedan has been a hot-seller in import-friendly markets like California, stealing sales from Toyota. Photo credit: Ford Motor Co.

For decades, Ford's (NYSE:F) bread and butter has been its pickup trucks. But in recent years, the Blue Oval has poured a ton of money and attention into its cars as well, creating fuel-efficient cars, like the Focus and Fusion, that compare well with the best of the imports.

Lately, there are signs that Ford's strategy is paying off, as Ford is gaining market share in places like California that have long been dominated by import brands like Toyota (NYSE:TM). In this video, Fool.com contributor John Rosevear looks at the latest sales numbers from some import-friendly regions of the U.S. -- and at how Ford is slowly but surely tempting longtime import buyers back into the Detroit fold.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.