Strong sales of the Cadillac ATS sedan have helped drive big gains for GM's luxury brand this year. Photo credit: General Motors Co.

Despite big success in places like China, General Motors (NYSE:GM) has had a rough time in the U.S. market recently. Products that had fallen behind competitors', plus lingering resentments over GM's 2009 bailout, left GM's market share last year at lows not seen in decades.

That may be starting to turn around, as GM's latest products have impressed critics and buyers alike. Analysts are saying that GM's sales growth in July might outpace Ford's(NYSE:F) – or put another way, GM looks to be gaining back some of that lost market share. In this video, contributor John Rosevear looks at the latest forecasts – and at some of the key factors driving the U.S. auto market right now.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.