You'd be hard-pressed to find a hotter stock on the market today than social networking dynamo Facebook (META 0.46%). To be fair, the company has done almost everything right this summer, from obliterating its most recently quarterly earnings report to announcing some very exciting new initiatives. However, the company recently made one move that signaled yet another important shift in the tech giant's evolution: the introduction of a chief marketing officer. And while that might not sound like the kind of story investors should be concerned over, tech and telecom analyst Andrew Tonner disagrees. In this video, Andrew breaks down why he think investors should love this move from Facebook.