In this video, Motley Fool contributor John Reeves takes a look at several of the speculative ideas surrounding Apple's (AAPL 0.29%) vision for a television, one that would disrupt the traditional cable industry. He tells us some potential future partners for content that Apple is currently in talks with, outlines an app-based rather than channel-based approach to television that Apple could pioneer, and suggests that Apple's current Apple TV set-top box may already be disrupting the industry, through Netflix and other content offerings. Finally, he suggests that with the cable model already being one that some consider broken, it may only be a matter of time before someone disrupts the industry. And with Apple racing hard to be the company to crack that nut, the opportunity here may be huge.
Apple's Vision for a New TV
By John Reeves – Aug 27, 2013 at 7:00PM
NASDAQ: AAPL
Apple

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$4.0T
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Price as of November 14, 2025 at 3:58 PM ET
Is Apple on the brink of disrupting television as we know it?
About the Author
John is a senior editor focusing on investigations and financial reform. He's been with the Fool for almost ten years.
Follow @reevesjw