Tech giant Apple (AAPL 0.81%) certainly failed to impress investors when it unveiled its most recent line of iPhones two weeks ago. But, oh, what a difference a couple of weeks can make.

Coming off a weekend where Apple smashed its previous records for iPhones sold in a debut weekend, it looks like the Cupertino giant still resonates loud and clear with the group that ultimately matters most: consumers. So much so, in fact, that the 9 million iPhones Apple sold nearly doubled the previous record with the iPhone 5's launch last year.

And while this is undeniably a good thing for Apple and its shareholders, it might not be quite as impressive as the headlines would have you think. In this video, Fool contributor Andrew Tonner looks at a few reasons why Apple's recent record should be taken with a grain of salt.