The budding rivalry between social networking giants Facebook (NASDAQ:FB) and Twitter has been well documented and for good reason.

Each respective firm has its own strengths in the booming social arena. Facebook is the undisputed top dog when it comes to keeping tabs on your network. Twitter, on the other hand, is increasingly trying to brand itself as the de facto source for online news and discussion. What these tech giants have in common is an ambition to capture an ever-increasing slice of online advertising dollars, which is the genesis of the Facebook-Twitter rivalry.

And in keeping with this storyline, Facebook recently fired another salvo against Twitter by rolling out a new tool that should ideally help it encroach upon its journalistic crown. The stakes are understandably high, especially considering Twitter's long-awaited IPO is getting closer by the day.

In this video, tech and telecom analyst Andrew Tonner breaks down Facebook's recent moves and its potential implications for both of these fast-growing, new-media titans.

Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow him and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends and owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.