Investors tend to focus on Ford's (NYSE:F) pickup sales first and foremost, because pickups are a big driver of the company's profits. But Ford is also making progress with some very different products: hybrid cars.
Ford is now second in hybrid sales in the U.S., though it still has a long way to go to catch up with mighty Toyota (NYSE:TM). But in one sub-category, it's suddenly Toyota that needs to do the catching up: Ford's "plug-in" hybrids outsold Toyota's last month.
Ford was quick to trumpet its sales win, though as Motley Fool contributor John Rosevear explains in this video, it won't mean much in terms of profits. But as Rosevear explains, Ford is very well positioned in a market that may be small now, but has a good chance of getting much bigger over the next several years.
Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.